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Alexander Keith's India Pale Ale : ウィキペディア英語版
Alexander Keith's Brewery

Alexander Keith's is a Belgian-owned Canadian brewery founded in 1820 in Halifax, Nova Scotia making it one of the oldest commercial breweries in all of North America. It was founded by Alexander Keith who emigrated from Scotland in 1817. Today, the brewery is under the control of Labatt, a subsidiary of Anheuser–Busch InBev. The brewery also produces Oland Brewery beers, distributed in Eastern Canada.
In April 2011, Anheuser–Busch InBev began selling Alexander Keith's beer in the United States after nearly two centuries of being available in Canada alone.
Keith's brewery produces Keith's India Pale Ale, Keith's Red Amber Ale, Keith's Premium White, Keith's Light Ale,〔(【引用サイトリンク】title=Alexander Keith's )〕 and Keith's Nova Scotia Style Pale Ale, Keith's Nova Scotia Style Lager, and Keith's Nova Scotia Style Brown Ale for US markets. Keith's first, most popular, and most widely distributed beer is its India Pale Ale.〔(【引用サイトリンク】title=Alexander Keith's )〕 Keith's has also produced Keith's Ambrosia Blonde, Keith's Harvest Ale, and Keith's Tartan Ale as seasonal brews. Originally brewed in the Halifax brewery, Anheuser–Busch InBev expanded production of Alexander Keith's beers to breweries in Ontario (London), Quebec (Montreal), Newfoundland (St. John's), British Columbia (Creston), and New York State (Baldwinsville),〔〔Although products and advertising in the U.S. are marked as originating from "A. Keith's Brewing, St. Louis, MO", this only refers to the company's nominal U.S. head office (co-located with Anheuser-Busch), not its production location.〕 in addition to the original Halifax brewery which now produces beer for all of the Maritime provinces.
==Advertising==
Alexander Keith's career as a politician, and the brewery's and Nova Scotia's Scottish heritage are used to market the beer. In 2002, the mayor of the Halifax Regional Municipality, Peter Kelly, included an invitation to visit Halifax in each case of beer.
In the mid-2000s, Keiths ran a series of television advertisements showing a beer-obsessed Scotsman, sporting mutton-chops and wearing a thick grey wool sweater and kilt. This character warned other bar patrons in an exaggerated Scottish brogue that they should not spill a drop of their Alexander Keith's ale. The ads were subsequently pulled when Robert Smith, the actor who portrayed the Scotsman, was charged with possession of child pornography in 2006 (convicted in 2008).
In the late 2000s, Keiths began a new advertising campaign using the slogan "Hold True" and later, "Made to Share". These advertisements target a younger demographic.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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